Put Your Video Online So People See It

Written by Marcus Richards

Thursday, 24 September 2009 08:06

by MarcusRichards

And CUT! That's a wrap people. Great, now you put your video online and no one sees it. Well, it looks like the work isn't quite over yet. How do you get people to find your video? That's what we're going to tell you right now. Check out these quick tips on getting people to see your videos.

The first thing you need to do is to make sure your video is easy to find. That not only means getting it up on the web but also putting in keywords, descriptions and tags. All of this added information will make your video easier to spot not only in the search engines but also via the video sharing site itself. By using only a choice selection of appropriate keywords and a proper description it will help people find your video themselves. Additionally the search engines will be better able to classify your content so when people search for your keywords you'll float to the top like the cream of the crop.

RSS is another great way to get your content quickly indexed by the search engines. If you're uploading your videos to your own site with your own content management system (CMS) then it probably has a built in RSS feed that you can take the link and submit to search engines. Places like Blinkx, Yahoo and Truveo will accept an RSS or MRSS feed which will tell them when you upload something new. Google Video requires a video sitemap which is also easy enough to do with a little research.

Availability is also a key issue in getting your in front of viewers and so you need to submit to as many sites as you can if you're using video sharing and video platforms. There are multiple pieces of software that can upload one video to a range of sites automatically so you don't need to do a lot of extra work. A good list of those tools can be found over at ReelSEO. They have a range of articles on both video sharing platforms and mutliple upload tools.

If you're uploading video to your own site and not to a video sharing site you'll really need to do more work to get people to your videos. RSS and sitemaps are a great start but you also have to get your viewers to share your video content with their friends. That's where social networking links come in. Places like YouTube and such have them built into the sites already but if you're running your own site you might need to find either a plugin for your site or just a bit of code to drop in for them.

You also need to expand your presence on the web by utilizing the tools that have been made for you. Places like Facebook and MySpace are a great way to spread the word about your content. Companies are popping up (like R2 relations) that can help you create a branded presence across the platforms and start driving traffic to your content and site. Another thing you can do maintain a monthly or quarterly newsletter to help your viewers and users find your video by reminding them that it's there.

Overall a combination of hard work, compelling content and willing viewers will result in your content being seen by an ever-increasing viewership online. The more links you have the better your chances and the more places you are online the easier it will be for people to find you.

About the Author:

Before you dive further into online video, be sure to check out the web video marketing experts at ReelSEO, the online video marketer's guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.